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Danielle Reid

Danielle Reid

UI Designer
Berlin, Germany
Member since April 14, 2015
Danielle designs meaningful products and experiences that are loved and used by humans. She is the co-founder of, where she led the design of a native iOS app that reached #1 on the paid App Store in 25 countries. Danielle has also co-founded, an ed-tech startup, and has additional extensive experience collaborating with designers and developers at large advertising and branding agencies.
Danielle is now available for hire
  • UX Mentor and Teacher
    2014 - PRESENT
    • Taught and mentored online students with varying backgrounds from academia aspiring to become UX designers. 100% of my students successfully passed their UX course.
    • Taught methodologies, software, and best practices for UX design.
    • Mentored students to achieve their desired outcomes in terms of professional UX goals.
    • Spoke at UX design events hosted by CareerFoundry.
    Technologies: Sketch, UXPin, InVision, Lean Canvas
  • Co-founder and VP of Design
    2013 - PRESENT
    • Designed each of the platforms for teachers, students, and administrators, including design of a native Android app and web platforms using Bootstrap, Symphony, and more.
    • Led the product vision by managing the design and engineering teams.
    • Led user research and product iteration with our three types of end-users: students, teachers, and administrators.
    • Designed data-driven insights, which were visually displayed based on student results data.
    • Led the implementation of changes and a creative strategy for the teacher portal, content creation platform, and student app.
    Technologies: Sketch, InVision, Quartz Composer, Android, Symphony
Other Experience
  • Presenting Design Work: The Right Way (Publication)
    Designers spend much of their careers developing the ability to beautifully communicate the intentions of their products. Yet, some designers fail to direct these same skills towards the communication of their own work. The ability to present your design work is fundamental for any designer, as it is often the first step to landing a job with any new client or agency. In this article, Toptal Director of Design Danielle Reid and Toptal Design Blog Editor Kent Mundle discuss what designers can do to present their work in the most effective ways. Give the products that you make some justice, and use these tips to effectively present your portfolio.
  • Amazing Travel UIs (Publication)
    Check out a curated collection of beautiful and futuristic travel UIs created by different designers from around the world. Some of the designs are captured from live products, some are still in development, and some are purely concepts designed to push the bounds of what is even considered possible.
  • The World Is Our Interface: Design Beyond The Screen (Publication)
    Toptal Freelance Designer Danielle Reid presents a number of exciting technologies and various interfaces to interact with them, while taking a historical perspective on interactions with man-made objects that have evolved with us to where we are. From typewriters to touchscreens and beyond, UI design is constantly evolving to improve user experience and boost productivity. Find out what the next generation of connected devices will bring to the table.
  • Become A World Class Designer By Making The Globe Your Office (Publication)
    Great design has a knack of perfectly guiding us to a delightful result. It encompasses a whole experience as we interact with a product or service. Great design appears simple, but it’s only through a deep understanding of people and deciding to challenge complexity that great design is achieved. Travel helps us unravel that complexity by giving fresh perspective to ideas, as well as helping us experience issues that affect the world on a global scale - or even those tiny details which we might miss out on while sitting in a regular office.
  • Danielle is a mentor in the Toptal Global Mentor’s Program. This program is a partnership between Toptal and General Assembly to provide high quality mentorship for students from minority and low income backgrounds who are looking to begin their careers as professional designers. Danielle shows commitment to diversity in tech by mentoring a General Assembly student every week for a year, covering everything from design tips and tricks to advice on making it in the industry.
  • Bachelor of Science in Zoology
    University of New England - Armidale, New South Wales, Australia
    2011 - 2014
  • Technical degree in Visual Communication and Design
    Shillington College - Sydney, Australia
    2006 - 2007
  • Adobe Creative Suite7 years
  • Branding7 years
  • User Interface (UI)5 years
  • Sketch4 years
  • Prototyping4 years
  • User Experience (UX)2 years
  • UX Design2 years
  • Sketch
  • Adobe Creative Suite
Berlin, Germany
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